Three Types of Online Marketing | With Overall Strategy

Do you have your own online business but don’t know how to promote it properly? Are you struggling to make some sales or revenues because your brand isn’t even noticeable by your target audience? If so, you need to consider using an effective online marketing strategy. Without a proper online marketing tactic, you’d be missing…

Top 10 Factors For Any Law Firm Website

INBOUND MARKETING STRATEGIES FOR SMALL BUSINESSES

The Canadian legal industry is experiencing major shifts in the way they do business. Marketing and business development strategies are more important now than ever, with people using search engines to solve all of their problems, including legal ones. Having an up-to-date Law Firm Website is a big plus. Most attorneys are simply overwhelmed and […]

DO’S AND DON’TS OF ONLINE BUSINESS MARKETING

ONLINE BUSINESS MARKETING

Online Business marketing is a necessary task for any business to grow, but without the right course of action, your target audience may be left confused, or worse yet, turned off by your brand strategy. Importance of Colour Choices DON’T use tacky colours that hurt viewers eyes during their browsing session. If the colors are […]

SOCIAL MEDIA STRATEGIES: THE IMPORTANCE OF KEEPING IT REAL

Social media has emerged as a hybrid business tool that not only encourages business owners to actively engage potential clients, but to maintain a brand image that truly represents the company itself. While social media is an intrinsic part of any online marketing plan, knowing what is expected by the community is an important part […]

Secret Steps to Launch a New Branding Strategy

Your new branding strategy constitutes what your Brand has to offer, which ultimately entices the consumer to invest in your product or service. Typically, the brand gives potential customers an accurate representation of the atmosphere they can expect inside a place of business, or the quality they can expect when using a product that they’ve […]

Steps To Identify Your Target Market

UTILIZING YOUR TARGET MARKET FOR MAXIMUM GAIN

WHAT IS A TARGET MARKET? Identifying a Target Market helps your brand develop effective marketing communication strategies. A Target Market is a set of consumers sharing similar needs or characteristics that your brand hopes to serve, with products or services. Targeting an audience that is too large or undefined can lead to messy outcome due to an unclear direction and scattered […]

WHAT IS SEO AND WHY IS IT BENEFICIAL?

WHAT IS SEO

What is SEO? SEO is search engine optimization, which means that by using high-ranking key words, the content for the company starts to rank on a natural order on search engines through the amount of visits the site receives. The natural method of using keywords to enhance visibility per click is referred to as ‘organic’. […]

IS VIRAL MARKETING ALWAYS A GOOD THING?

IS VIRAL MARKETING ALWAYS A GOOD THING?

The advent of social media culture has led to an explosion of viral marketing strategies, but is going viral really a good idea for small businesses? Understanding what makes a company stand out and go viral can be a great starting point for entrepreneurs and established business owners alike. DON’T SET OUT TO BE A […]

SOCIAL MARKETING CAMPAIGNS: ASSISTING AND PROSPERING

SOCIAL MARKETING CAMPAIGNS: ASSISTING AND PROSPERING

WHAT ARE SOCIAL MARKETING CAMPAIGNS? Philip Kotler coined the term social marketing, and it has taken off ever since the late 1970’s. With advent of social media and other digital marketing outlets, imagery and advertising are being used to sell ideas alongside products. COMMUNICATIONS CAMPAIGNS WITH A HEART: Using the same marketing strategies other famous […]

CONSUMER REVIEWS: THE BLUEPRINT OF YOUR BUSINESS MODEL

CONSUMER REVIEWS: THE BLUEPRINT OF YOUR BUSINESS MODEL

Consumer reviews and testimonials are a great way to boost traffic and interest in your company, alongside other marketing strategies. With the advent of easily-accessible information and review abilities, the market for reputation management has taken off. This costly practice is often used to minimize the impact of negative reviews, so if you can avoid […]