How to Choose a Local SEO Firm?
Having your own website is the first step towards making your online business visible to your potential customers. With almost every company going online nowadays, it’s no reason why you shouldn’t. After all, taking your business online allows you to enjoy massive benefits compared to just settling with an offline store.
Based on online reports, 93% of online experiences start with a search. As a result, promoting an online business while incorporating SEO into the mix can be a really effective tactic. However, it only works if you hire an expert SEO company to manage your SEO efforts.
Choosing the best search engine optimization company might be a bit daunting with all the choices out there. However, it doesn’t have to be that hard. Here are some tips that can help you:
Define Your SEO Goals
Check Their SEO Portfolio
By checking a Search Engine Optimization Company’s website, you can have an initial assessment of the quality of their service. This can be done by checking their portfolio. By taking a look at their portfolio, you can understand the types of businesses they serve. Try to look for a previous work that is related to your niche.
For example, if you sell auto parts and noticed that the SEO Company has worked with a number of automotive-related clients before, it could mean that they are experienced within your niche and know how to make your website achieve amazing results. Also, if their portfolio includes a wide range of industries, it can only mean that they are versatile and can easily adapt to any SEO (Search Engine Optimization) project.
Find an SEO firm with metrics that work for you
Once you’ve outlined your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company that you choose to work with have a clear method of charting your progress once you get started. In other words, what is the end goal of ranking for specific keywords?
Before you choose your next SEO firm, it’s crucial that you and your consultant are on the same page when it comes to Key Performance Indicators or KPIs. KPIs are metrics that can apply to virtually any aspect of a business and can mean a host of different things within SEO itself. For example, a company with a new product will have different objectives than an older company with an established clientele.
But KPIs go way beyond that. In other words, we have access to so much data that it’s easy to get lost in it or track the wrong KPIs. This also means that you need an SEO firm that understands which metrics are the most important to your business and can condense that information into something that you can digest. Here are a few of the most important KPIs to consider:
Organic sessions: How many people visit your website through an organic search? This is often considered the most basic, and most important, KPI in SEO. Beyond that, you can look at other factors like the average number of page views, duration per visit, number of unique visitors, and bounce rate.
Conversion rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?
Keyword rankings: Which keywords do you rank for and, overall, have your keyword rankings increased since you hired your SEO firm?
Google crawling mistakes: Google crawling is the process by which a Google bot systematically indexes your website’s content. If Google struggles to read your website, it cannot index it in a way that shows up in search, which negatively impacts organic traffic.
Page load time: The time it takes for a page to load directly correlates to how quickly people leave your site. According to Think with Google, the bounce rate, meaning how quickly people exit your website, increases by 90 percent when page loading time increases from one to five seconds.