With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals.

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates.

All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results. Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you’re not spending too much and your ads are always being shown in the optimal positions to convert. We’ll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we’re on the same page with goals & results.