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62% of Small Businesses Use Facebook Advertising Platform

Facebook advertising

62% of Small Businesses Use Facebook Advertising Platform

In the age of Facebook and Instagram, small businesses need to be on at least one of these social media platforms. Facebook advertising has become a popular way for small businesses to reach a target audience. In fact, a recent survey by Facebook and the Small Business Majority found that 84 percent of small business owners use Facebook for marketing. In addition, the study revealed that “83 percent of small businesses see Facebook as an effective marketing tool for local businesses.”

Facebook advertising has become a critical part of many small businesses’ digital marketing strategies. Since the social media site is such a big part of so many Internet users’ everyday lives, it’s an ideal place to market products and services. There are plenty of success stories about small businesses that have found success with Facebook advertising, so the jury’s still out on whether or not it’s a worthwhile investment.
Facebook advertising network is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. If you have a business and haven’t started using Facebook yet, now is the time to do so. Here’s how:

6 Steps to Facebook Advertising

1. How do I start advertising on Facebook?

  • Set Up Your Business Facebook Page
  • Invite Your Friends in to like your Facebook page
  • Personalize Your Facebook Page to attract likes and comments
  • Convert Your Existing Customers Into Likes
  • Engage with your Facebook audience
  • Advertise on Facebook platform

Doing so will allow you to maximize the business potential that Facebook has to offer.

1. How do I start advertising on Facebook?

If you use Facebook for marketing, you already know how powerful it is. But setting up your Facebook page correctly from the start will make a big difference in how much you get out of Facebook marketing.

Facebook page allows you to connect with fans, share updates with them, and interact with them on a variety of topics. This blog post is going to walk you through how to set up a Facebook page from the beginning.

The first step in setting up a Facebook page is to create a Facebook account . The account will be used to administer your page. You can only administer pages from a Facebook account or secure browser. If you already have an account, then you can skip this step. When you are logged into your Facebook account, click the link at the top right corner of the page to set up a page.

3. How do I invite people to like my Page on Facebook?

To invite friends to like your Page:

  • From your News Feed, click Pages in the left menu.
  • Go to your Facebook Page.
  • Below Invite Friends to Like Your Page, click Invite Friends.
  • Enter a friend’s name in the search box and then click the box next to their name.
  • You can see invitations to like a Page by going to your Invites tab.

Invite People Who React to Your Facebook Page’s Posts

  • To invite people who react to your Page’s posts:
  • From your News Feed, click Pages in the left menu.
  • Go to your Page, then go to one of your Page’s posts.
  • Click the reactions section of your Page’s post. This will show who has reacted to your Page’s post.
  • Next to a person’s name, click Invite to invite the person to like your Page.
  • Keep in mind that if your Page has more than 100,000 likes, you’ll see the option to add people as a friend rather than invite them to like your Page.
Facebook advertising

4. How to personalize Your Facebook Page

  • Create a Big, Beautiful Cover Photo. …
  • Post relevant infographics, images, & videos. …
  • Use Great Thumbnail Photos & Descriptions with Links.
  • Highlight Important Posts and Use Your Brand Colors.

5. How to engage with Facebook audience

Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think, or improve their lives in some way. Facebook Page Insights provides a ton of useful information about your audience. Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans.
Local businesses often debate whether the time they spend on Facebook marketing is worth it. Getting likes and comments on your page can feel like an uphill battle — especially when you’re only getting a few dozen likes or comments on your posts, and only a handful of those people actually engaging with your content. However, these numbers are actually a good sign. Facebook engagement is a great indicator that your audience is interested in what you’re sharing.

6. How to create a Facebook ad?

Choose your objective. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” 

  • Select your target audience based on demographics, interests and behaviors for Facebook Advertising
  • Decide where to run your ad on Facebook Advertising network
  • Set your daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.
  • Choose from six versatile ad formats—they’re designed to work on every device and connection speed.
  • Once you submit your ad, it goes to our ad auction which helps get it to the right people.
  • Once your ad is running, you can track performance and edit your campaign in Ads Manager.


Facebook advertising, just like any other social media marketing or digital marketing strategies, can be a really powerful tool if done right. By interacting with your customers and following the above mentioned tips, you can certainly provide your business with the right presence and exposure on Facebook.

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For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!