5 Steps to Facebook Marketing
Facebook is no doubt the most popular social media network out there. With around 2 billion monthly active users, it is no longer just a place to meet new friends and interact with existing ones. In fact, major brands and businesses are already taking advantage of the local Facebook Marketing Platform.
If you have a business and haven’t started using Facebook yet, now is the time to do so. Here’s how:
Create a Facebook page for your business
Upload an engaging cover photo
Facebook Dominates the Social Media
Optimized Your Page for Likes and Comments
Your Facebook marketing efforts all begin with your Facebook page. Ideally, you want your page to be on the first page of Google and Facebook so people can easily find you when they search your brand name. Also, your page should be appealing enough for people to hit the Like button and start following you. Here are some of the best practices that can help you:
- Pick a memorable vanity URL – the vanity URL is basically your Facebook page username. By default, you will be given a random URL with a string of numbers. Your username should be descriptive of your services or the full name of your business so that your target audience and search engines can find it easily. Keep in mind, however, that you need to get at least 25 Likes before you can change your vanity URL.
- Make sure you choose the appropriate category – I’ve seen quite a number of business pages on Facebook that have improperly set their category. This can be quite a problem, especially if you want your brand to appear in the Facebook Graph Search. If you have a local business, you should make sure to set your page as Business type as doing so will allow people to “check-in”. Meanwhile, if you don’t need check-ins, you might want to go for Companies & Organizations instead.
- Include descriptive keywords in the About section – the About section on your Facebook page is where you’re going to describe your business, what it offers, and who is it for. By using descriptive keywords, your target customers can easily find you in search queries. Also, don’t forget to include your website’s URL to encourage your visitors to visit your site.