How Digital Marketing Can Supercharge Your Business?
As a result of the widespread measures taken to contain the spread of COVID-19, the Canadian economy contracted 11.6% in April, following a 7.5% drop in March. With small businesses making up 98% of all employer businesses in Canada, they play a key role within the overall flow of the Canadian economy. Based on the results of the survey, while the majority of businesses in Canada were impacted, smaller businesses reported being more affected. Over half of businesses in Canada reported a revenue decrease compared to August 2019, irrespective of their employment size. However, it was more likely for smaller businesses to report a revenue decrease of 40% or more.
Why should you choose Digital Marketing?
Why is Digital Marketing important for your local business?
Small business owners are rapidly embracing digital marketing, and with good reason: digital marketing is accessible, fun and affordable for all sizes of business owners. So, what is digital marketing, and why is it so important? Digital marketing is the umbrella term for online strategies that help you connect with your customers and bring new ones through digital platforms like social media and email, online advertising such as search engines and video sharing sites, and online sales such as shopping carts and payment processing.
What is Digital Marketing?
7 Types of Digital Marketing with Examples:
- Social Media Marketing Platforms
- Influencer Marketing
- Email Marketing
- Content Marketing
- Search Engine Optimization (SEO) Marketing
- Pay-Per-Click (PPC)
- Affiliate Marketing
While digital marketing is a relatively new term, the concept of the Internet as a marketing tool is not new. The difference with digital marketing is the advancement of technology. Digital marketing tools are constantly changing and evolving, but the fundamentals of marketing still remain. As a result, digital marketing is often called “new age marketing”.
What is Social Media Marketing?
Social media marketing is a new type of marketing that uses social networks, like Facebook, Instagram, TikTok or Twitter platforms to promote a company’s or organization’s products and services. Social media marketing is especially useful for small businesses with a limited budget and small staff, as it provides these businesses with a way to reach customers, build a brand and promote their products.
Benefits of Social Media Marketing?
The 14 Most Overlooked Benefits of Social Media:
- The ability to uncover industry trends in real-time
- More comprehensive competitive analysis for ideal customers
- Provide better customer service and customer satisfaction
- Curate customer content and stories in a snap
- Positioning power over your competition with digital marketing efforts
- Build backlinks and a better search engine presence
- Appeal to younger, social-savvy customers
- You reach large audiences with unconventional influencer marketing tactics
- You have a direct connection with your audience
- You can create organic content and online reviews
- You have access to paid advertising services
- You build your brand with a customer base
- You drive traffic to your website and marketing sales funnels
- You can evaluate your performance and avoid negative customer experience
What is Influencer Marketing?
What is Content Marketing?
Content marketing is the concept of using content to attract, acquire, and engage a clearly defined audience – with the objective of turning these visitors into loyal customers. Content marketing provides a mix of content (text, images, audio, and video), as well as a distribution strategy, in order to provide value, build trust, and ultimately convert readers to customers.
What is Email Marketing?
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of making your website more visible to search engines and potential customers. It can be done by carefully choosing the right keywords, designing your site in a way that search engines will easily crawl and understand, and creating useful content that will engage visitors. SEO will never be a substitute for having a great product or service to offer – but, it can help your business attract the customers you want, who will ultimately buy from you time and again.
SEO is the most cost effective process of increasing the visibility of a website on search engines through a combination of techniques. Higher rankings on search engines generate a greater number of visitors from search engines.
What is Pay-Per-Click (PPC) advertising?
What is Affiliate Marketing?
Benefits of Digital Marketing for Small Businesses
What is the benefit of a Digital Marketing strategy?
Hiring a Digital Marketing agency?
A good digital marketing agency can help you get more leads and sales by using the latest technology and strategies in the digital marketing field. They can provide you with the right digital marketing software and solutions to help you get more sales and leads from your online marketing campaigns. Appfy.com is proud to be one of the best digital marketing agencies in town.