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How Digital Marketing Can Supercharge Your Business?

How Digital Marketing Can Supercharge Your Business?

Small businesses are the backbone of every community. They employ people, generate growth, and help make the world a better place. But often, they have a tough time competing with larger businesses that can use their size and power to get better deals on products.
Over the past three months, the digital marketing team at has been working closely with local small businesses in Ontario, Canada. The goal of the campaign is to increase their online visibility and ultimately drive more traffic to their website and generate more sales. Through SEO, Social Media, and Pay-Per-Click advertisements, has been able to increase the number of visitors by over 300% in just three months. The results are impressive, but what has really stood out is the special detail to personal service and attention.

As a result of the widespread measures taken to contain the spread of COVID-19, the Canadian economy contracted 11.6% in April, following a 7.5% drop in March. With small businesses making up 98% of all employer businesses in Canada, they play a key role within the overall flow of the Canadian economy. Based on the results of the survey, while the majority of businesses in Canada were impacted, smaller businesses reported being more affected. Over half of businesses in Canada reported a revenue decrease compared to August 2019, irrespective of their employment size. However, it was more likely for smaller businesses to report a revenue decrease of 40% or more.

Why should you choose Digital Marketing?

Digital marketing is a broad, and often confusing field, but it doesn’t have to be. Successful business owners who are smart about their marketing, and who understand how digital marketing fits within their overall strategy, can generate significant results. Here are three ways that digital marketing can supercharge your business.
Digital Marketing team

Why is Digital Marketing important for your local business?

Small business owners are rapidly embracing digital marketing, and with good reason: digital marketing is accessible, fun and affordable for all sizes of business owners. So, what is digital marketing, and why is it so important? Digital marketing is the umbrella term for online strategies that help you connect with your customers and bring new ones through digital platforms like social media and email, online advertising such as search engines and video sharing sites, and online sales such as shopping carts and payment processing.

What is Digital Marketing?

Digital marketing is a marketing technique used to attract a customer to a product or service.

7 Types of Digital Marketing with Examples:

  • Social Media Marketing Platforms
  • Influencer Marketing
  • Email Marketing
  • Content Marketing
  • Search Engine Optimization (SEO) Marketing
  • Pay-Per-Click (PPC)
  • Affiliate Marketing

While digital marketing is a relatively new term, the concept of the Internet as a marketing tool is not new. The difference with digital marketing is the advancement of technology. Digital marketing tools are constantly changing and evolving, but the fundamentals of marketing still remain. As a result, digital marketing is often called “new age marketing”.

What is Social Media Marketing?

Social media marketing is a new type of marketing that uses social networks, like Facebook, Instagram, TikTok or Twitter platforms to promote a company’s or organization’s products and services. Social media marketing is especially useful for small businesses with a limited budget and small staff, as it provides these businesses with a way to reach customers, build a brand and promote their products.

Social media marketing is an effective, affordable way for small businesses to connect with customers. While many marketers claim that it is impossible to measure the ROI of social media, the truth is that if you know where to look, you can find data to help you understand how your social media marketing efforts are working.
digital marketing

Benefits of Social Media Marketing?

Social media has an amazing ability to influence the purchase decisions of your clients, but the key to discovering this is to know which social media marketing strategies are going to be best for you. With so many social media platforms out there, you need to know which ones will get you the results you want. For example, if you’re a small business that wants to market their products to a younger crowd, you should probably focus your social media marketing efforts on Facebook, Instagram, TikTok or Twitter. If you’re a small business that is marketing to an older crowd, you may want to focus on LinkedIn, or even Google+.

The 14 Most Overlooked Benefits of Social Media:

  • The ability to uncover industry trends in real-time
  • More comprehensive competitive analysis for ideal customers
  • Provide better customer service and customer satisfaction
  • Curate customer content and stories in a snap
  • Positioning power over your competition with digital marketing efforts
  • Build backlinks and a better search engine presence
  • Appeal to younger, social-savvy customers
  • You reach large audiences with unconventional influencer marketing tactics
  • You have a direct connection with your audience
  • You can create organic content and online reviews
  • You have access to paid advertising services
  • You build your brand with a customer base
  • You drive traffic to your website and marketing sales funnels
  • You can evaluate your performance and avoid negative customer experience

What is Influencer Marketing?

Influencer marketing is the practice of leveraging popular people to promote products or services. Many brands embrace the idea that expert opinion is more effective than a “Big Brand” campaign, while others simply want to reach a younger audience. Influencers can have millions of followers on social media, or they can be experts with an audience that is looking for more information.

What is Content Marketing?

Content marketing is the concept of using content to attract, acquire, and engage a clearly defined audience – with the objective of turning these visitors into loyal customers. Content marketing provides a mix of content (text, images, audio, and video), as well as a distribution strategy, in order to provide value, build trust, and ultimately convert readers to customers.

It’s a known fact that content is the king. No matter how good you are at Search Engine Optimization, Social Media Marketing and all the other online marketing strategies, if you don’t have quality content, you won’t have good traffic.

What is Email Marketing?

Email has been around for a long time. In fact, it is one of the oldest digital marketing channels around. For this reason, many marketers believe that any email marketing campaign they run is bound to fail. However, this is far from true. Email marketing done correctly, can bring you huge results. In fact, the average email open rate is 34%, which is a lot higher than most forms of digital marketing. Email marketing is an extremely powerful tool for small businesses, and can be used for various purposes.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of making your website more visible to search engines and potential customers. It can be done by carefully choosing the right keywords, designing your site in a way that search engines will easily crawl and understand, and creating useful content that will engage visitors. SEO will never be a substitute for having a great product or service to offer – but, it can help your business attract the customers you want, who will ultimately buy from you time and again.

SEO is the most cost effective process of increasing the visibility of a website on search engines through a combination of techniques. Higher rankings on search engines generate a greater number of visitors from search engines.

What is Pay-Per-Click (PPC) advertising?

For a number of years Pay Per Click (PPC) advertising has been an effective way for small business owners to market their service or product online. You can pay a fee to have your ad appear when people search for your business online, or you can have your ad appear on websites that accept ads. PPC marketing may not be as effective as SEO or Social Media, but it’s less time-consuming to get started and it may be more affordable for you.
If you’re a small business looking to grow your revenue, you might be considering using Pay Per Click (PPC) advertising. The good news is that PPC can be extremely effective for driving targeted traffic to your website and capturing sales. However, there are also some important things to consider, such as the cost of these ads and the effort it takes to create and manage them.  This post will highlight the pros and cons of PPC to help you decide if it could be a good fit for your business.

What is Affiliate Marketing?

Affiliate marketing is a great way to promote your business. It doesn’t usually require much of an investment, and you get paid fairly well for the products you sell. This is especially true if you’re a small business without a lot of customers of your own. That’s because affiliate marketing is based off of a performance-based system, which means that you get paid for actual results, rather than for impressions or website traffic.

Benefits of Digital Marketing for Small Businesses

The digital marketing sector is growing at a rapid rate to meet the needs of small businesses. Online marketing solutions offer the best way for small businesses to promote their products and services. You can use digital marketing to reach new customers, improve brand awareness of your business, increase sales, and improve customer loyalty.
Social media, for example, is a great way for small businesses to interact with customers and showcase their products and services in a fun, easy-to-share way. Although, the potential goes far beyond that.

What is the benefit of a Digital Marketing strategy?

Digital marketing strategy is a guideline that helps businesses survive in the cut-throat competition of the business world. The digital marketing strategy is a detailed list of actionable tasks that can be used to grow a business organically. For example, the marketing plan includes the way in which you market your brand online and what other digital marketing initiatives you need to run in order to get the maximum ROI.
Apart from gaining maximum visibility, digital marketing strategies can help you save time and money, since you know precisely what you need to do to achieve your goals. The strategy also helps you to focus on what your customers need to buy your product or service. A digital marketing strategy is a powerful tool to grow your business and to build your brand.

Hiring a Digital Marketing agency?

A good digital marketing agency can help you get more leads and sales by using the latest technology and strategies in the digital marketing field. They can provide you with the right digital marketing software and solutions to help you get more sales and leads from your online marketing campaigns. is proud to be one of the best digital marketing agencies in town.

We’re here to help you

For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!