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How do we measure the effectiveness of content marketing?

How do we measure the effectiveness of content marketing?

What Is Content Marketing?

Content marketing is a buzzword you’ve probably heard lately in social media and all over the web. Content marketing is the use of content to market products or services. You can use it to market yourself, your company, or your clients. Local businesses  that engage in content marketing often create a blog post, case studies and use it to share useful information with their audience on the web and social media networks. They might also create and share videos, infographics, and other forms of engaging content.

Ultimately, content marketing is the process of creating and sharing relevant and valuable content to attract and retain a clearly defined target audience – with the ultimate goal of driving profitable customer action.

What is content marketing strategy?

A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. Content marketing is a powerful tool for delivering your message, even in the most crowded industry. But how do you make sure you’re doing a good job with your content marketing? How do you know if you’re reaching your target audience? And what do you do when that target audience isn’t listening? Don’t worry, we’ve got you covered. We’ve compiled a list of best practices for content marketing strategy that will help you take your content from good to great.

How to craft a simple content marketing strategy?

Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. Just a plan to help focus your time, money, and energy.

In fact, you can document your content marketing strategy in the time it takes you to answer the following 13 questions:

  • Who are your users?
  • Who are your competitors?
  • What do you bring to the table?
  • What do you hear?
  • What content do you already have?
  • What is the purpose of your content?
  • How often should you publish content?
  • How will you distribute your content?
  • Who is in charge of your content?
  • Who will produce your content?
  • Who is going to maintain the content?
  • Who is responsible for the results?
  • What’s your destination (core strategy)?

Who are your users?

In order to successfully market a product or service, it’s important to know your target audience. But it’s not just knowing who they are, but also what they like and want. What makes them tick? What do they care about? What are their interests? They key to a successful content marketing strategy is understanding your users and creating content that resonates with them.
content marketing
However, identifying your target audience can be challenging, especially when you’re dealing with a new market or demographic. It’s important to remember that you don’t have to answer all of these questions up front. Instead, think about what you know about your users and work from there.

Who are your competitors?

Do you think about your competitors a lot? Chances are you should be. But who are they, anyway? Sure, you may have a good idea of what your direct competitors are, but what about the competition you don’t see? The ones you don’t even realize you’re up against. The ones who are quietly influencing your customers without you even knowing.
Your competitors are the ones you are trying to beat. They are the industry leaders, the companies who have become known for their specific products and services. If you want to be successful, you need to know who your competitors are. Of course, you can’t know every competitor, but a few of them will be a good place to start.
content marketing

How often should you publish content?

There are many opinions on how often a content marketer should publish content. Some will tell you it depends on what type of content you’re creating. For example, promotional content, such as a blog post, should only be published on a need-to-publish basis. This is because promotional content can be used for SEO and social media, and if you publish too much of it, you’re just going to annoy people. However, that’s not the case with content like an infographic, which might not get shared on social media, but is still valuable.
content marketing

Who will produce your content?

When you don’t have time to create strategic content for your business, the next best thing to do is to hire to research and write authintic content for your target audiences. Although the thought of handing your content off to someone else might make you uneasy, it’s better than doing nothing at all.

Hire Your Local Digital Marketing Agency

Appfy is glad to help you find the perfect balance between your content and marketing efforts. Our qualified team can not only help you map out the best route for implementing enlightening, entertaining, and educational content, we can help you solidify your brand image for a stronger response.

Call today to design a content marketing strategy for your target audience.

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For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!