The Essential Pinterest Marketing Guide
Business marketing is no longer limited to outbound techniques, but rather, they are using more subtle and artistic approaches to gain customer interest through inbound methods. Although Pinterest seems like a very non-traditional marketing tool, it has become a great way to implement and improve many social media and marketing strategies.
There are a number of different ways and reasons to utilize Pinterest in your brand strategy in order to launch and compliment your business’s overall image. Some reasons include:
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.
Say “Hi” to your business’s new best friend – Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post (see here for more stats!). Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing.
And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 250 million total users, I don’t know what would be.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
Personalizing Your Brand:
Sell Your Company:
Visual Communications:
Include A Checklist:
SEO for Pinterest
You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:
Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
Step 2: Add your keyword/keywords to your pin titles.
Step 3: Add your keyword/keywords to your pin descriptions.
Step 4: Add your keyword/keywords to your pin image file names.
As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.
Headers Headers Headers:
Using catchy headers can help stir interest. You are only as valuable as the consumers that visit, so try to post something that is interesting and/or fun that you know will generate interest. Once readers get past the title, they can see what your company represents, making for a higher level of intrigue into your business model.
TIP: Not everything you think is cool or exciting is cool or exciting to your target audience. Get to know what peaks their interest to make a larger impact in the long run.
Strategize Your Pinterest Campaign
Post and Pin Frequently
Engage with Followers, Reply to Comments
Comment on Your Followers’ Pins
Follow and Engage with Popular Boards
Pinterest is growing day-by-day and year-by-year, expanding in use and squashing Twitters growth. Without visuals, consumers may not have the time to see your full value, so put it down on Pinterest and let them see what you are worth.
For all your social media management and brand management needs, contact Appfy today to find out how you can lead in your field that is ever-expanding!
