The Essential Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand

The Essential Pinterest Marketing Guide

Business marketing is no longer limited to outbound techniques, but rather, they are using more subtle and artistic approaches to gain customer interest through inbound methods. Although Pinterest seems like a very non-traditional marketing tool, it has become a great way to implement and improve many social media and marketing strategies.

There are a number of different ways and reasons to utilize Pinterest in your brand strategy in order to launch and compliment your business’s overall image. Some reasons include:

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.

Say “Hi” to your business’s new best friend – Pinterest.

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post (see here for more stats!). Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing.

And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 250 million total users, I don’t know what would be.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Personalizing Your Brand:

Your brand itself can benefit from the personalized approach Pinterest lends to browsers and potential consumers. Using emotional images that bring in various sensations can pave the way to increased consumer interest. Making it relevant to your business as well as relevant to your target audience is the most solid approach to gaining views and potentially valuable feedback.

Sell Your Company:

By using a brand strategy that allows for fun offers and deals, Pinterest can voice such options through both picture and text, targeting a wider audience. By Repinning the image, people within that network can save big, allowing your reputation to grow big.

Visual Communications:

Many consumers are visual beings, and with so many quick and fresh ideas popping up all the time, you can utilize social media to make your company stand out. Offering people tips and tricks, as well as DIY’s on your company’s specialties, it will make them feel included, and the pictorial aspect can save them reading time.

Include A Checklist:

A checklist template is a handy tool for anyone to use. By understanding what aspects of your industry consumers may find interesting, you can post neat facts, infographics, and other general insight to personalize the field.

SEO for Pinterest

Ranking in search engine views is essential to boosting interest from a larger audience. By utilizing high-ranking keywords in your content, board titles, and all other sections of your Pinterest account, you can rank higher, helping your brand grow larger in less time.

You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:

Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.

Step 2: Add your keyword/keywords to your pin titles.

Step 3: Add your keyword/keywords to your pin descriptions.

Step 4: Add your keyword/keywords to your pin image file names.

As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.

Headers Headers Headers:

Using catchy headers can help stir interest. You are only as valuable as the consumers that visit, so try to post something that is interesting and/or fun that you know will generate interest. Once readers get past the title, they can see what your company represents, making for a higher level of intrigue into your business model.

TIP: Not everything you think is cool or exciting is cool or exciting to your target audience. Get to know what peaks their interest to make a larger impact in the long run.

Strategize Your Pinterest Campaign

Making a post-strategy is the best way to have solid growth and regular interest. If you have ‘information Mondays’ and a monthly giveaway, potential consumers will want to check you out on a regular basis that coincides with regular events.

Post and Pin Frequently

To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content. Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day. Tip! You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Throughout the day, return to the board and grab the pins you want to pin on other “live boards.”

Engage with Followers, Reply to Comments

Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level.

Comment on Your Followers’ Pins

Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!

Follow and Engage with Popular Boards

The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards. Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.

Pinterest is growing day-by-day and year-by-year, expanding in use and squashing Twitters growth. Without visuals, consumers may not have the time to see your full value, so put it down on Pinterest and let them see what you are worth.


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