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The Importance of Mobile Friendly Website

Smartphones are taking the place of many computers and traditional landlines. As a focal means of communications, news, and even business activities, it is no wonder the mobile-friendly website has been on the rise since 2009 and is projected to grow long in the future.

A Mobile-Friendly Website Has Always Mattered

Since 2015, Google has put more and more pressure on website owners to make their sites mobile-friendly. Over the past few years, the definition of mobile-friendly has changed when it comes to website design and development.

Below are some reasons mobile-friendly website design for every business marketing strategy is essential with the emerging speed of technology. Appfy can gladly assist you with all your mobile-friendly website optimization needs, as well as providing quick and reliable results so your business can stand out.

Why should my website be mobile friendly?

About 1 in 5 Americans and Canadians are browsing the Internet via their smartphones making outdated business websites a burden and a slow way to retrieve information. Scrolling back and forth on a non-optimized website can take extra time away from making purchasing decisions, leaving the consumer eager to use another site.

When the consumer switches sites, they are likely switching to a mobile-friendly site that allows for clearer user experience and easier content engagement.

Mobile Friendly Website

What is the advantage of developing a mobile site version?

There are numerous perks to optimizing a business website for a smartphone, and the demand is growing religiously and is forecasted to expand day by day for years to come. Some perks of mobile website design includes:

  • The user experience is crisper and there is no need to scroll horizontally
  • It helps to strengthen your brand, showing that you invest in valuable upgrades
  • You can increase and improve your SEO rankings within Yahoo and Google
  • If you offer downloads, they can occur much quicker than desktop sites
  • It gives you a competitive edge since you are up-to-date and willing to invest in providing your customers with respectable browsing properties
  • Quick interest and quick sales – There is no lag between seeing it on a smartphone and having to wait home to purchase it – That time could cost you lots of money

Why is mobile marketing so important?

Mobile-friendly business advertisements are expected to grow by 26% according to Business Insider, and by the year 2020, smartphone advertising will account for 20% of the market.

Social media is essential but a webpage is the most solid way of keeping a potential consumer’s interest. A landing page is the backbone of your business, so making sure anyone can view it comfortably is paramount to customer satisfaction in the long run. Having optimized shopping cart functions can also help boost sales and increase satisfaction from online shoppers since they are able to buy what they view immediately without hopping onto a computer.

Why Mobile Marketing Can Reaches a Broader Market

Smartphones and tablets are cheaper, smaller, and more portable than traditional PC’s and laptops. This means that people who previously were not able to be online are no longer restricted by financial, geographical, or technological barriers.

Why Mobile Marketing Can Bring Instantaneous Sales Results?

We always carry our mobile phones. Like our wallet or keys, we never leave home without them. And, most of the time, our mobile phone is ON, which means, we receive the message at the very moment it is sent. You can use mobile tactics to get your marketing message out immediately.

How Easy is Mobile Marketing?

The creation of elements for mobile devices is simpler and less costly compared to desktops or laptops. This medium also makes it easier to issue promotions and marketing incentive services to us, the users. We can keep this information handy until the time we need to use it. For example, we can download a coupon to our smartphone and then show that coupon at checkout – without an internet connection – to receive the discount.

Since the screen size of a mobile phone is small, it limits the scope of content that can be displayed. This makes it convenient for the creators of the content, who can keep it basic and simple. Also, simpler content will adapt itself better to the various mobile platforms.

How Easy is to Track The Response of Mobile Marketing ROI?

User response can be tracked almost instantaneously. Mobile marketing is an effective way to collect user data. Databases that use phone numbers, as unique IDs are more effective, since many people generally keep their phone numbers for a longer period of time, unlike their email addresses. This helps the mobile advertiser better understand and analyze user behavior and create buyer personas.

Why Mobile Marketing Can Help Going Viral?

Here you have the domino effect. Since mobile content can be easily shared among users, mobile marketing enhances the potential for virality, or a piece of content – usually a video – “going viral.” Users more than likely will share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.

Mass communication made easy

Since a lot more people own mobile phones than desktops or laptops, mobile marketing helps the marketer reach a far wider and more diverse audience, either by SMS or push notifications. Mobile marketing also gives the advantage of targeting capabilities. You can geo-target by sending location-specific messages to those using GPS and Bluetooth technology, or demographic targeting, so you can reach the right audience via age and gender information.

What Are the Microblogging benefits?

Social media platforms such as Instagram and Twitter, have literally put the power of influence in the hands of everyday people. From moms to fashion bloggers to people who really just like pictures of dogs with food, anyone can be an influencer. In fact, you are an influencer to your friends and family on social media, whether you realize it or not.

How a Mobile-Friendly Website Can Help Your Online Sales?

The latest mobile payment facility is very convenient for users today. Here, users are offered a secure online payment environment, which works via advanced mobile Web systems. This means that the user does not need to cough up physical currency each time he wants to make a mobile purchase or pay a bill online.

Mobile-Friendly Website and optimization is becoming a critical part of branding and marketing strategy, especially in the realms of service industries and online shopping. Contacting the Appfy team to discuss how you can make optimize your business website for your smartphone is a great step in the right direction.

Show customers, they matter by putting their user experience first!

We’re here to help you

For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!