IS VIRAL MARKETING ALWAYS A GOOD THING?

The advent of social media culture has led to an explosion of viral marketing strategies, but is going viral really a good idea for small businesses? Understanding what makes a company stand out and go viral can be a great starting point for entrepreneurs and established business owners alike.

Viral Marketing Strategy

DON’T SET OUT TO BE A LEGEND:

Like any business model, marketing strategies have to be realistic in terms of returns. Is your bottom line for your social media campaign to have more Twitter followers or to have the most Twitter followers? The difference between the first and the second is the reality of each. One is doable and the other is setting you up for failure, so make sure your target is achievable.

STOP TRYING TO BE A FORTUNE TELLER:

No one can truly tell what makes a blog link or a video go viral, so trying to predict whether or not it will is futile. Focusing on providing solid and approachable content to your audience is the best way to make your business grow. Trying to attract success sometimes brings in the opposite, so skimping on meaningful content is an immature way to obtain an audience and may turn off your already loyal followers.

USE DIRECT ADVERTISING TECHNIQUES:

Simple messages that are relayed in under ten words can attract an audience much more than messages that are extensive and time consuming to absorb. If you are an expert in the field, make sure you can simplify your message enough to make the people reading your material feel like experts too. As Einstein famously stated “everything should be made as simple as possible, but no simpler”.

Keeping messages short makes taking on information easier; it takes roughly three seconds for a human being to view and store information, so make those three seconds count!

ENCOURAGING VIRAL MARKETING

The best way to encourage a following and potentially go viral is to keep your message central to your business’ mission, keeping the message easy enough for everyone to read and enjoy, regardless of it if goes viral. Focusing on viral marketing strategy may be the one precursor to lacking success in an authentic following, which could tarnish your overall brand image.

Need help with your marketing scheme? Call Appfy to help you out today. We have qualified professionals in all areas of marketing to help you promote what matters most to you with customized strategies.

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