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How Facebook Can Help Your Business Strategy


Facebook is not only a great tool to connect with people and businesses, but it also works as a fun, easy, and cheap method of business marketing. By understanding some of the tools available on Facebook, you can utilize the social platform to help you promote and expand your brand, products, and services.

Facebook has approximately 2,320 million users and is ranked as the most popular social media site worldwide. Since its inception in 2004, this social network has grown exponentially. Membership is free, with the platform generating most of its revenue from paid advertisers, who are able to reach prospects and customers in a highly targeted and engaging way.

Facebook serves as a useful channel to generate leads and boost sales of products and services in just about any niche or industry. With so many people on the site, you have an audience regardless of your market or niche. Also, if you’re in business today, especially online, you can’t avoid marketing on Facebook in some way.

Advertising on Facebook is relatively easy compared to other platforms and can be highly targeted. However, you will need a solid marketing strategy to maximize your return on investment (ROI) and connect with your specific customer group.

With a solid Facebook marketing strategy, you can reach your audience at a time when they’re primed to buy; or at least raise awareness of your company, product, and services so you’re top of mind when they are ready to buy. This simple marketing strategy will help you get started.

Why you need an active Facebook Business Page?

Facebook is constantly changing. It seems that every hour there is new content ready to be consumed.

To take part in that, you have to commit to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page, such as photos and videos, with links back to your website. Post offers and special deals, write news about product launches, and do live streams using Facebook Live.

The best part is that all of this effort to nurture and grow your audience and generate leads is free. However, be sure to capitalize on this opportunity by providing plenty of useful information to attract and keep consumers interested.

You may want to consider using a social media scheduling tool to help automate your Facebook posting activities. If your Facebook presence grows large enough where you have to moderate and respond to any comments, you should consider hiring an assistant to handle social media marketing tasks.

How to set (and achieve) meaningful social media goals?

Here are some common yearly goals for businesses and how an effective Facebook strategy can help you:

  • Increasing the quality of sales: Improving the quality of sales starts with better targeting. Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and use Facebook as a source to improve your reach.
  • Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to your audience. Make Facebook your go-to source of information.
  • Better pulse on the industry: Are your competitors always one step ahead? With the help of social media monitoring tools, you can track, listen and report on all social conversations revolving around you, your competitors or the industry. Always try to increase your listening powers before speaking.
  • More efficient recruiting: No one said social recruiting is easy, but it’s only growing in popularity. Social can be a great source for increasing recruiting efforts and reaching top talent faster. Working your employees’ social networks for a higher social reach makes your chances of recruiting higher quality employees better.
  • Smarter growth: Reducing churn, limiting spend and increasing acquisition are all parts of a successful business, but Facebook can help you in each of these areas. Whether it’s through ad spend, increased targeting or more social selling, addressing your Facebook marketing strategy can help you get closer to these goals.
  • Tracking progress: Of course, making sure you’re on pace to accomplish these goals is essential, and with a tool like Sprout, you can easily keep tabs on all your Facebook reporting.

How to Reach Your Potential Customers With Facebook Ads?

One of the metrics that many companies seek is more “likes” and “followers.” While the numbers are important, they should not be your primary goal. Rather, your focus should be on reaching your best customers, who are more likely to buy—and even buy repeatedly—your products or services.

Providing free content is an important part of any Facebook marketing strategy. But you should also use paid advertising because it allows you to reach your best customers quickly.

Facebook’s “back office” tools allow you to drill down to people who are likely to be interested in what you have to offer and who will want to find out more about your products and your company.

Facebook also offers advanced options where you can upload your list of existing prospects and customers, and Facebook will create a similar audience of people who are most likely to do business with you. After you’ve targeted your audience, you should create engaging copy and compelling offers that generate interest and possibly sales.

How to Start Engaging with Your Social Media Audience?

Your Facebook marketing strategy should include engaging your audience to show that you care about them and their business. By consistently replying to questions and addressing comments, you keep customers interested and engaged. Also, if there is an issue or concern, be sure to create a new post to resolve it.

Facebook is focused on maximizing the time users spend on their site. Therefore, if you’re active and building a community of engaged people, the site will help you optimize your free posted content, as well as the paid ads you may be running. In turn, you will reach more users, drive more traffic, and get more leads and sales.

Being active on Facebook and having an engaged audience signals the site that people are interested in you and your business.

While the free side of Facebook (and most social media) is attractive, there are great start-up tools that can enhance your business’ reputation for a fee. Overall, CPA (Cost-per-action) means that you are charged depending on the actions a viewer engages in, much like a pay-per-click campaign. There are a series of different and customized elements such as likes, shares, etc., that all correspond with your Facebook page.

Hot to Find Your Niche Target Audience?

Many smaller and startup businesses may have little to no specific understanding of their target audience, which can be a problem in the long run. Knowing your niche is incredibly important to both engage potential consumers and to establish a strong brand identity.

Custom Audiences on Facebook has an easy-to-use approach that helps you understand your target audience in order to build a stronger social media strategy. You can utilize information from other companies to leverage a better understanding of your potential consumer base.

How to Promote Social Posts and Display Ads?

Making use of display ads and promoted posts can be extremely useful since Facebook has such a large potential viewing audience. You can use Custom Audiences to specify a target audience and use Promoted Posts to tag areas relevant to the niche you hope your target. Display ads are used just as banner advertisements are used, and are targeted to the specific audiences that could utilize your companies products or service.

Final Thoughts on Facebook Marketing

Facebook business marketing is a great, cost-effective way to set a steady marketing budget, find your target audience, and target them with advertisements that are useful to them.

Appfy can help you engage in, promote, and expand your Facebook presence to help you target the right audience for your business model.

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For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!