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What Is SEO And Why Is It Beneficial?


What is SEO? SEO is search engine optimization, which means that by using high-ranking key words, the content for the company starts to rank on a natural order on search engines through the amount of visits the site receives. The natural method of using keywords to enhance visibility per click is referred to as ‘organic’. Hence, organic SEO is a series of keywords used in content that increase one’s ranking the more times the page is visited; it is free and progressive.


The Importance Of SEO For Analytics:

SEO plays a large role in ranking, and without keywords, there would be little priority as to which company deserves to be on the front page versus the 10thpage. Organic ratings are needed to bring your business to the forefront of Google, Bing, and Yahoo search engines for increased consumer traffic.

Other Perks Of An SEO Strategy:

There are a number of ways SEO can make an impact. Below are some reasons search engines are rankings are becoming indispensible:

  • When most people are searching for a reliable business, the first page of Google, Bing, and Yahoo are where they check, nowhere else
  • The more information you have on your site the better; use more content and add more keywords (avoid black-hat techniques) for more rewarding rank results
  • The Internet population is largely interested in search engines for immediate answers, so being present on search engines is what makes a content strategy with rich SEO important
  • The higher you rank, the more online presence you will have, boosting your brand’s image
  • SEO can be used in social media, adding to your online presence and brand strategy

Making a dent in the online world is not impossible and is very doable, especially with the right content strategy in place.

Looking for content support or SEO training for your company? Contact Appfy for all your communications needs, support, and consulting needs.

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For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!