WHAT ARE SOCIAL MARKETING CAMPAIGNS?
Philip Kotler coined the term social marketing, and it has taken off ever since the late 1970’s. With advent of social media and other digital marketing outlets, imagery and advertising are being used to sell ideas alongside products.
COMMUNICATIONS CAMPAIGNS WITH A HEART:
Using the same marketing strategies other famous brands use to increase their revenue can help shed light on touchy topics including issues regarding poverty, violence, or childhood obesity. By taking consumers and making a brand hat stands out to them, you can launch a series of different advertising and promotional techniques within the realm of social media and video marketing.
WHY SOCIAL MARKETING? IS IT BENEFICIAL?
Social marketing is a great marketing tool that can be used to reach a larger audience on an emotional level. It helps to level out a brand strategy with behavioral psychology, ultimately leaving your brand synonymous with the image of care and compassion.
A great example is Dove’s campaign that targets women who have low self-esteem. Dove’s Real Beauty campaign targets one of the largest market segments, as well, Dove educates women, making compassion their strongest brand statement.
KNOWING YOUR TARGET AUDIENCE:
Social marketing campaigns run off well thought out marketing strategies and may take a long time to implement. Your association with a cause will strongly effect your brand identity and impact your followers, so it is important to know where you stand on which issues, directing your strategy in a crafty way to appeal to those that take interest.
Your marketing strategy should include elements that appeal to like-minded consumers, displaying your own compassion and providing an outlet for who wish to take action to support your cause.
Giving you company a brand and your brand a mission is always an attractive feature to any consumer.
For all your social marketing needs, Appfy can help you identify the best way to support and carry out a meaningful mission.