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Why Professional Website Design is Crucial to Your Business

Professional Website Design

Why Professional Website Design is Crucial

A website for any online business is like a storefront to a physical business. It’s no doubt one of the most important components necessary to succeed in an online sales strategy. Without a professional website design, let alone a website, tapping into a huge audience would be impossible.
Due to the importance of having a website nowadays, more and more entrepreneurs are starting to invest in their own domains and incorporate various elements that would make their business more appealing and noticeable to their prospects.
As an online business owner, you need to leave a lasting impression on your visitors, especially first-time viewers. If your website is poorly designed, people will not take you or your brand seriously. This is why having a professional looking website is important to a business. But why?

First Impressions Are Lasting

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

Helps Your Business’ Credibility

Nowadays, it’s not uncommon for people to search the internet for answers to their questions, brand new deals, price comparisons, or just information about a particular store before they even decide to make a purchase. If you don’t have a website, you won’t be able to attract potential customers to your business.
You may think of getting a “free” website to do so. However, there’s actually a huge difference between getting your own domain and website than going for a free one. With a paid website, proper planning, and responsive and professional design, you will be able to create a solid and credible image for your business. This can easily translate to the excellent user experience which in turn could lead to better business sales.

Get Ahead of The Competition

At its most basic level, web design is important as it lets you get ahead of the competition. Moreover, most of your competitors are most likely doing it. If your business’ website looks dull and unaesthetic while that of your direct competitor is professional and engaging, potential customers will certainly choose your competitor over you. Meanwhile, with a professional looking website, you can balance the competition or even outdo it.
Most of the businesses in an industry have virtually the same resources to use when building their services. You all gain access to the same pricing, information, and so on. However, website design is one area where you can choose to go above and beyond, thus making your business appear to be the better choice with the help of a well-designed website.

Improves SEO

Experienced web designers know how important SEO is to an online business. With more than 650 million websites, and 51 million more every year, online competition becomes even tighter. As such, one of the ways to help your online business stand out is to make it noticeable on search engines.
Search engine optimization (SEO) helps rank your website in the search engines. Most web designs nowadays incorporate several SEO elements that will help your business. Combine them with a solid SEO strategy, and you can certainly make your business rank well.
Also, Google has introduced a new algorithm which considers a website’s design as another ranking factor. In particular, websites that have a responsive web design which can easily adjust to various screens rank higher in search engines than those that don’t.
Since SEO is directly influenced by a website’s design, creating a professional looking website that’s also mobile-friendly can surely help with your site’s performance in the search engines.

Solid Navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.
Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

Responsive Design - Mobile Ready

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

Maximize the Impact of Great Content

Another important role of professional web design is to maximize great content’s impact. Neither web design nor content can succeed without each other. For example, a poorly designed website can discourage a visitor from reading your content regardless of how good it might be. On the other hand, a professional-looking design can’t make up for poor quality content.
Instead, excellent content should go hand in hand with an excellent website design. A custom website design company should know how to provide you with an engaging design that can complement the quality of content you’re going to include.

Webpage Speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.


A professional looking website is no doubt crucial to your business. However, in order to implement a successful design, you need to seek the services of a professional website design company such as With their help, you can achieve a compelling website design that’ll help your business grow and succeed.

We’re here to help you

For more information on how to design, promote and brand your website and social media campaign, contact Appfy today!